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Looking for Close to the Heart? We've changed names!

At Mama Fox we understand the challenges that come with finding comfortable, stylish clothing during pregnancy and early motherhood.

We simplify your journey by offering personalized consultations and expert advice, ensuring you find the perfect fit and style for your changing body. Our high-quality, comfortable maternity clothes and nursing wear, along with specialized bra fittings, address your specific needs. Located in Thiensville, WI, we provide a welcoming environment where you can connect with a supportive community, making us the ideal boutique to help you navigate and enjoy this special time in your life.

Dedicated Maternity Store

Southern Wisconsin's only dedicated maternity store, with a variety of items in XS to 2XL.

Play Area for the Littles

Bring the littles with and let them have fun in the play area while you shop.

Entire Journey

We carry items to support you through your entire pregnancy and postpartum period.


Belly Bandit pregnancy support band

Maternity Band

$5.00 $20.00

LOVE this store! I shopped a few times with my first pregnancy and went back today for a music class with my toddler that was hosted in her space! It is not only an amazing place to snag a few cute and basic maternity items but also connect with other moms. Jessica (the owner) is so personable, bubbly and has created an amazing space for mamas!

Annalise K

Lovely selection of new and pre-loved maternity and nursing friendly clothing! So nice to be able to try on and support a local business. Sell back your maternity clothes for credit for nursing and postpartum items or donate to local womens charity through the shop. Especially love the zipper access tops for nursing and pumping. Thank you Jessica!

Rachel H.

Close to the Heart is such an amazing addition to the community. Jessica and her amazing shop have helped assist me through several different phases of my motherhood journey - pregnancy, breastfeeding and postpartum. She also has a great selection of gifts. It is a welcoming environment and Jessica is always so kind and helpful. Love this shop!

Opal S.

What a lovely store and service! In the back they have everything you need to bring your baby with you to the store! When we first had our daughter she was 6 days old when we went here and it was SO nice to have a nice clean changing area for us to use as first time parents. I haven't been to the store lately but I have been taking advantage of the online store and always something great to find! You won't be disappointed with the store, service, or products!

Briana S.

LOVE this shop! Being able to try maternity clothes on was incredibly helpful and there’s WAY more in store than any other retailers around. The owner was really helpful in picking out a bra too. There’s pre-loved clothing to buy or sell, which is genius. And it’s always nice to support local. Highly recommend for pregnant or nursing mamas!

Lauren W.

After shopping at Close to the Heart multiple times online, I finally had my first visit to the store. Hannah and Jess are so knowledgeable and helped pinpoint exactly the items that were going to work best for both my kids and me. Not only are their products all unbeatable quality (have you FELT how soft Little Sleepies pajamas are!?), but it is also a place with such positive mojo. My four-year-old (and I) especially appreciated the coloring station to keep her happily occupied. I highly recommend this gem of a boutique!

Heidi S.

The Blog: Maternity, Motherhood and More....

Embracing Your Changing Body

Embracing Your Changing Body

As the flowers bloom and the world awakens to the warmth of spring, it's a beautiful reminder of the cycles of renewal and growth that surround us. For expectant mothers...

Preparing Your Maternity Wardrobe for Spring

Preparing Your Maternity Wardrobe for Spring

Whether you're expecting a little one soon or navigating the postpartum period, updating your wardrobe with spring essentials can help you feel comfortable, stylish, and ready for the season ahead. 

Conveniently Located

We are minutes from three major cities!

25 minutes from Milwaukee
1 hour 40 minutes from GreenBay
1 hour 30 minutes from Madison


217 N. Main Street
Thiensville, WI

Monday Wednesday,
Thursday ,and Friday: 11am - 5pm
Saturday: 10am - 3pm
Tuesday, Sunday & Evenings:
By Appointment Only


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