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Moving sale! 40% off everything! No code needed discount will appear in cart.


Your New Favorite Pair of Jeans

We love skinny, wide legs and everything in between. So grab your new favorite pair of jeans. We promise, you will love them so much it'll be hard to put them away in postpartum.

Visit us in Thiensville

Dedicated Maternity Boutique

We are a dedicated maternity and postpartum boutique with sizing from XS to 2XL. We offer new and curate a gently used selection for you to shop.

For Mama, By Mama

As moms, we know you want to be comfortable throughout pregnancy and postpartum. That's why Jessica hand picks all the clothing that we sell.

Fits your changing body

We know that your body changes during pregnancy, postpartum, and well really all the time. (Thanks womanhood) So we ensure our clothing is something you will want to wear throughout this season of your life.

Easy Returns

We know that buying online can feel like a gamble that's why we offer easy returns. If you are not completely satisfied with your purchase for any reason, you may return it to us for a full refund, store credit, or exchange. All returned items must be in new and unused condition, with all original tags and labels attached. And we know things happen, so we don't put a time frame on when things need to be returned to us.

See our return policy for more details.

Not sure your size?

We are happy to help, especially for bras! We do fittings and no appointment is necessary. Not near the boutique? Send us a message for help with fitting clothing or intimates.

TIME TO GET COMFORTABLE

 
Sale
 
 
 
 

Lianna Maternity Top - Navy

$25.00
2 colors
 
 
 
 

Kristin Maternity Top

$25.00
2 colors
 
 
 
 
 

LOVE this store! I shopped a few times with my first pregnancy and went back today for a music class with my toddler that was hosted in her space! It is not only an amazing place to snag a few cute and basic maternity items but also connect with other moms. Jessica (the owner) is so personable, bubbly and has created an amazing space for mamas!

Annalise K

Lovely selection of new and pre-loved maternity and nursing friendly clothing! So nice to be able to try on and support a local business. Sell back your maternity clothes for credit for nursing and postpartum items or donate to local womens charity through the shop. Especially love the zipper access tops for nursing and pumping. Thank you Jessica!

Rachel H.

Close to the Heart is such an amazing addition to the community. Jessica and her amazing shop have helped assist me through several different phases of my motherhood journey - pregnancy, breastfeeding and postpartum. She also has a great selection of gifts. It is a welcoming environment and Jessica is always so kind and helpful. Love this shop!

Opal S.

What a lovely store and service! In the back they have everything you need to bring your baby with you to the store! When we first had our daughter she was 6 days old when we went here and it was SO nice to have a nice clean changing area for us to use as first time parents. I haven't been to the store lately but I have been taking advantage of the online store and always something great to find! You won't be disappointed with the store, service, or products!

Briana S.

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